this years lagoon television campaign, “lush,” has accomplished what all television campaigns always hope to do… and that is deliver a great message to a targeted audience. but these spots did more than that… they ended up generating an overwhelming positive response and ancillary “buzz” from viewers, and not only that, but these spots created an interactive connection with lagoon’s web site for free music downloads, a music video, specialty “coca-cola” theatrical spots, radio and tv appearances (singer/songwriter) and ultimately a free concert… not bad for a tv spot.

yes these spots were different… great concept, simple message, and they were produced with a higher quality (shot on 35mm film, transferred to HD), something not routinely seen these days except in expensive national campaigns… so I was proud to be a part of this project.

here is one of the spots that started it all…

Sonnet-78with summer temperatures hovering near 100 degrees, fun-seekers by the thousands converged on lagoon for a picture-perfect weekend. later, on both friday and saturday evenings, sonnet appeared on lagoon’s “game time arcade stage,” as cheering fans braved the sweltering heat for her rare IVE performances and a chance to meet the singer/songwriter sensation who has become a household name in utah.

near the stage where such musical legends as ella fitzgerald, louis armstrong, the rolling stones, the doors and the beach boys performed, sonnet wowed audiences with new songs from her upcoming debut album, along with a few well-known covers, and her hit single from the lagoon commercials. keith stubbs of 101.5 the eagle was the emcee for the evening.

following her two nightly performances Sonnet signed autographs and took pictures with adoring fans.

sonnet gained widespread popularity when her song titled, “you’re so good for me” appeared on lagoon’s 2009 advertising campaign. due to the popularity of her song, sonnet appeared on seven different local radio stations and two television stations to answer questions about her hit song and her wildly successful association with lagoon. In total sonnet’s media appearances garnered more than three hours of FREE media time both for lagoon and sonnet.

to date, sonnet’s song has been downloaded more than 14,000 times for FREE from lagoon’s website www.lagoonpark.com with thousands more downloading her hit single on amazon.com and iTunes. by mid-june “you’re so good for me” was already listed on amazon.com’s top 100 downloads.

sonnet’s official music video is due out in august on iTunes, while her debut album is expected to be released in early november.

sonnet (www.sonnetmusic.com) is slated to appear in los angeles this week at the renowned seth riggs summer vocal camp (www.speechlevelsinging.com) as a featured performer/presenter along with notable recording artists chaka khan (www.chakakhan.com), james ingram (www.jamesingrammusic.com) and others.

tv spots: creative concept- writer-director – matt hodgson  | director of photography – matthew williams | colorist – jeff tillotson – lightpress | editor – graphics – jerry steele – steele vfx | producer – brent feulner | music producer – check myers – big idea productions.

beach_boysthe beach boys / google images-public domain

on friday evening july 17th when sonnet begins her first of four unplugged performances at lagoon amusement park, she will be reviving a storied musical past that has been dormant for more than 30 years.

sonnet is set to appear on the game time stage that is in the same area of the park where some of the legendary music acts of the 50s, 60s and 70s played. the “patio gardens” (as it was then known) inside lagoon, became the concert spot of utah during the 50s and 60s, playing host to such luminaries as ella fitzgerald, louis armstrong, johnny mathis and frankie avalon. later the patio gardens welcomed rock n’ roll legends bill haley and the comets, jimi hendrix, janis joplin, the rolling stones, the doors and the beach boys to name but a few.

sonnet has become a household name in utah since her hit single titled, “you’re so good for me” appeared on the lagoon’s 2009 advertising campaign. since then, due to the unprecedented positive public response to her song, sonnet has been featured on numerous television and radio interviews. her song has been downloaded more than 7,000 times from lagoon’s website www.lagoonpark.com with thousands more downloading the hit single on amazon.com and iTunes.

sonnet will appear in rare live unplugged performances friday july 17th and saturday july 18th at 6:00 p.m. and 8:00 p.m., and is slated to sing her popular song from lagoon’s 2009 advertising campaign along with a few new songs from her debut album scheduled for release this fall.

sonnet_096_2photo copyright matthew williams / 2009

the silky strains of sonnet and the hilarious antics of comedian keith stubbs will come together for two electric nights at lagoon—friday july 17th and saturday july 18th at 6:00 p.m. and 8:00 p.m. for four rare live unplugged performances.

sonnet, the sought-after singer/songwriter behind the hit song, “you’re so good for me” on lagoon’s 2009 advertising campaign (www.sonnetmusic.com) and keith stubbs renowned comedian and radio dj (www.keithstubbs.com), met for the first time back in june when sonnet appeared live in-studio during stubbs’s popular morning show on 101.5 the eagle.

stubbs was so taken by sonnet and the overwhelming response that he had experienced from calls and e-mails to his show inquiring about the song on the lagoon commercials, that he made a plea over the air for lagoon to satiate the public’s interest in the performer with a live performance.

stubbs’s plea was heard by lagoon, and on july 17th sonnet’s live performances on the game time arcade stage (known formerly as the patio gardens) will mark the first live performances at lagoon, by a sought-after singer, since the early 70s.

lagoon4C

utah_food_bank_logo_square_weblagoon amusement park and sonnet, the sought-after singer/songwriter behind the hit song on lagoon’s 2009 advertising campaign, are teaming up with local fox affiliate kstu fox13 and simmons media group for four rare live unplugged performances to help utah food bank services.

by bringing a nonperishable food item to lagoon friday july 17th and saturday july 18th fun-seekers of all ages can save $7.00 on a regular ride all day passport to lagoon. once the day passport is validated patrons can return for a second day of fun, on or before july 26th for only $9.00 plus tax.

sonnet is scheduled to perform her hit single and a few new tunes from her upcoming debut album on both dates at 6:00 p.m. and 8:00 p.m. following each performance sonnet will be available for autographs and photos. popular comedian and radio dj keith stubbs will emcee sonnet’s performances.

Sonnet_193photo copyright matthew williams / 2009

sonnet and her wildly popular song titled “you’re so good for me” are set to make their debut appearance at the very place the two have become synonymous with, lagoon.

on friday july 17th and saturday july 18th at 6:00 p.m. and 8:00 p.m. the sought-after singer/songwriter will perform her popular song from lagoon 2009 advertising campaign along with a few new songs from her debut album scheduled for release this fall.

since late april sonnet’s popular tune has aired on lagoon’s television and radio commercials and is now appearing on television commercials and theatrical commercials in the cinema as part of a coca-cola promotion for lagoon. “you’re so good for me,” the song  has been downloaded over 10,000 times, and the music video over 3,500 times, with thousands more downloading the hit single on amazon.com and iTunes.

following each performance sonnet will be available for autographs and photos. popular comedian and radio DJ keith stubbs will emcee sonnet’s performances.

tv spots: creative concept- writer-director – matt hodgson  | director of photography – matthew williams | colorist – jeff tillotson – lightpress | editor – graphics – jerry steele – steele vfx | producer – brent feulner | music producer – check myers – big idea productions.

http://www.lagoonpark.com/pdf/mediarelations/LagoonPressKit.pdf

Grant_Sonnetphoto copyright matthew williams / 2009

sonnet performed on 101.9 the end’s “end zone” program last thursday @ 5:00pm. thousands tuned in to hear 3 songs and an interview with the Lagoon radio and tv ads singer. sonnet sang 2 new songs as well as “you’re so good for me,” the song from the lagoon ads that started it all. the program was hosted by grant ruby and 20 lucky listeners who attended were given a chance to hear sonnet live, have lunch donated by noodles & co and vitamin water, and participate in a raffle for Lagoon tickets.

DSC_2688-1aphoto copyright matthew williams / 2009

simmons media group has invited sonnet back for a performance on their radio station, 103.1 jack fm. sonnet appeared last week on simmons owned X96 (radio from hell morning show) and 101.5 the eagle (with keith stubbs), both of which left people asking for more. both stations have archived the interviews and performances on their websites or podcasts on iTunes, where listeners can catch the songs and interviews.

sonnet’s song, “you’re so good for me” which was licensed by lagoon amusement park for their 2009 radio and tv ad campaign, has spawned an unprecedented interest in both the song and the singer, who until she started her media appearances after the tv and radio ads hit, was unknown to listeners in the market. sonnet will appear on 103.1 jack fm, thursday morning, July 2.

so_good_03sonnet returns to salt lake city, thursday july 2nd for a live in-studio appearance at citadel’s 101.9 the end. after appearing live at numerous salt lake tv & radio stations sonnet will appear in the end’s “end zone” where she will perform in front of a live studio audience and answer questions. the interview is slated to begin at 12:00 p.m. (mst). sonnet, is the singer/songwriter behind the song titled , “you’re so good for me” that has become famous on lagoon’s 2009 advertising campaign.

sonnet on the radio

June 25, 2009

Sonnet_Radio_smphoto copyright matthew williams / 2009

As part of the amazing media splash that has come about from the 2009 Lagoon Amusement Park ad campaign, Sonnet appeared on 5 radio stations this week by popular demand for interviews and live performances. X96’s “Radio From Hell,” with Bill, Kerry & Gina, 101.5 The Eagle with Keith Stubbs, 106.5 KOZY with Fisher & Peggy, 97.1ZHT, The Morning Zoo with Frankie, DangerBoy & Jessica and MY 99.5 FM. Her song, “You’re So Good For Me” has generated so much buzz around the commercials (and her song), that everyone is wanting to know who she is. After this week, they will know. Check out this link to a 20 minute interview with Keith Stubbs on 101.5 The Eagle. http://1015theeagle.com/djs/stubbs_show

Sonnet’s song is now available on iTunes and Amazon.com and the music video will be available in the coming week, also on iTunes.

TV Spots: Writer-Director – Matt Hodgson | Director of Photography – Matthew Williams | Colorist – Jeff Tillotson-LightPress, Seattle, WA | Chuck Myers-Big Idea Music Productions, Salt Lake City, UT.

Music Video: collectiv… Matt Hodgson-Matthew Williams- Concept & Design | Matt Hodgson-Director | Matthew Williams-Director of Photography | John david Brewer-Editor | Jeff Tillotson-LightPress