HODGSON’S STOP MOTION VISION OF SUMMER HITS THEATERS FOR COCA-COLA & LAGOON
July 15th, 2010 § Leave a Comment
With a full slate of summer blockbusters rolling out over July 4th, it was the perfect week for Coca-Cola and Lagoon Amusement Park to hit the cinema with stop-motion visions of sizzling summer fun and icy cold refreshment created by Matt Hodgson (director/writer) and Matthew Williams (director of photography). The spot titled, “Stop-Motion Refreshment” was one of the final extensions of Lagoon’s wildly successful 2010 Campaign, which is scheduled to run in theaters and on broadcast television throughout the summer. The spot features a variety of iconic Lagoon summer moments all shot stop-motion using the Full Frame Canon 1Ds MKII and the High Speed Canon 1D MKII. Exclamation point Coca-Cola refreshment moments were shot high speed (super slow motion @ 120 fps) on 35mm film with the Arri 435. Light painted titles were created as the perfect compliment to the campaign’s stop-motion vibe. The entire campaign was choreographed to the unforgettable sound of Bitter:Sweet and their hit song titled, “The BOMB.” Shana Halligan, lead vocalist and lyricist of Bitter:Sweet rewrote some of the song’s original lyrics to fit Lagoon’s 2010 theme. TJ Nelson, fresh off a project for Nike Snowboarding, edited the Lagoon/Coca-Cola spot, with Matt Hodgson directing/producing, and Matthew Williams dialing in final color sweetening for the cinema. Final Dolby 5.1 Surround Sound Mix performed at Big Idea Music, by Chuck E. Myers and Jake Bowen, prior to completing their work on Pixar’s Toy Story 3. Final DI and theatrical film prints were made under the direction of John Price, director of studio operations & Teresa Dickey GM/VP at Cinema Concepts in Atlanta. Hodgson’s “Stop Motion Refreshment” commercial for Coca-Cola and Lagoon Amusement Park was created under the direction of Coca-Cola USA in Atlanta.
