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		<title>Matt2 &amp; Vineyard Take Beach Vibe To The Mountains</title>
		<link>http://collectiv.wordpress.com/2011/05/19/matt2-vineyard-take-beach-vibe-to-the-mountains/</link>
		<comments>http://collectiv.wordpress.com/2011/05/19/matt2-vineyard-take-beach-vibe-to-the-mountains/#comments</comments>
		<pubDate>Thu, 19 May 2011 18:09:02 +0000</pubDate>
		<dc:creator>Matthew Williams</dc:creator>
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		<guid isPermaLink="false">http://collectiv.wordpress.com/?p=779</guid>
		<description><![CDATA[by Matt Hodgson Director/Writer “Endless Summer”— Part 3 Once we had the green light from Lagoon and Coca-Cola we were on the clock. The goal? Take the So-Cal surf/beach vibe to Lagoon—nearly 736 miles away in Farmington, Utah—and do it before autumn hit, temperatures plummeted and Lagoon transformed for Halloween. Matt Williams (cinematographer) was on [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=collectiv.wordpress.com&amp;blog=7940673&amp;post=779&amp;subd=collectiv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>The All-Star Team behind Lagoon’s “Endless Summer”</title>
		<link>http://collectiv.wordpress.com/2011/05/16/the-all-star-team-behind-lagoon%e2%80%99s-%e2%80%9cendless-summer%e2%80%9d/</link>
		<comments>http://collectiv.wordpress.com/2011/05/16/the-all-star-team-behind-lagoon%e2%80%99s-%e2%80%9cendless-summer%e2%80%9d/#comments</comments>
		<pubDate>Tue, 17 May 2011 01:06:36 +0000</pubDate>
		<dc:creator>Matthew Williams</dc:creator>
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		<guid isPermaLink="false">http://collectiv.wordpress.com/?p=757</guid>
		<description><![CDATA[“Endless Summer”—Part 2  by Matt Hodgson Director/Writer It’s one thing to conceive an emotionally powerful campaign idea, and a completely different thing to realize it. I wanted to write a quick post today about the team that I have been lucky enough to partner with on this project over the past eight months. These are [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=collectiv.wordpress.com&amp;blog=7940673&amp;post=757&amp;subd=collectiv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Matt2 creates “Endless Summer” for Lagoon &amp; Coca-Cola</title>
		<link>http://collectiv.wordpress.com/2011/05/10/matt2-creates-%e2%80%9cendless-summer%e2%80%9d-for-lagoon-coca-cola/</link>
		<comments>http://collectiv.wordpress.com/2011/05/10/matt2-creates-%e2%80%9cendless-summer%e2%80%9d-for-lagoon-coca-cola/#comments</comments>
		<pubDate>Tue, 10 May 2011 17:29:37 +0000</pubDate>
		<dc:creator>Matthew Williams</dc:creator>
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		<guid isPermaLink="false">http://collectiv.wordpress.com/?p=692</guid>
		<description><![CDATA[“Endless Summer”—  Part 1  by Matt Hodgson  Director / Writer There’s always a lot of excitement around the launch of Lagoon Amusement Park’s yearly ad campaign and this season is no exception. In fact, as Lagoon begins to celebrate its 125th year in business and launch a new, one-of-a-kind surf-themed coaster named “BomBora,” the feeling [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=collectiv.wordpress.com&amp;blog=7940673&amp;post=692&amp;subd=collectiv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>HODGSON’S STOP MOTION VISION OF SUMMER HITS THEATERS FOR COCA-COLA &amp; LAGOON</title>
		<link>http://collectiv.wordpress.com/2010/07/15/hodgson%e2%80%99s-stop-motion-vision-of-summer-hits-theaters-for-coca-cola-lagoon/</link>
		<comments>http://collectiv.wordpress.com/2010/07/15/hodgson%e2%80%99s-stop-motion-vision-of-summer-hits-theaters-for-coca-cola-lagoon/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 14:43:42 +0000</pubDate>
		<dc:creator>Matthew Williams</dc:creator>
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		<guid isPermaLink="false">http://collectiv.wordpress.com/?p=659</guid>
		<description><![CDATA[With a full slate of summer blockbusters rolling out over July 4th, it was the perfect week for Coca-Cola and Lagoon Amusement Park to hit the cinema with stop-motion visions of sizzling summer fun and icy cold refreshment created by Matt Hodgson (director/writer) and Matthew Williams (director of photography). The spot titled, “Stop-Motion Refreshment” was one of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=collectiv.wordpress.com&amp;blog=7940673&amp;post=659&amp;subd=collectiv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>HODGSON, WILLIAMS &amp; NELSON TAKE NEW APPROACH FOR POST ON LAGOON 2010 CAMPAIGN</title>
		<link>http://collectiv.wordpress.com/2010/04/29/hodgson-williams-nelson-take-new-approach-for-post-on-lagoon-2010-campaign/</link>
		<comments>http://collectiv.wordpress.com/2010/04/29/hodgson-williams-nelson-take-new-approach-for-post-on-lagoon-2010-campaign/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 17:02:49 +0000</pubDate>
		<dc:creator>Matthew Williams</dc:creator>
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		<guid isPermaLink="false">http://collectiv.wordpress.com/?p=631</guid>
		<description><![CDATA[Part 5: Post Production With 11,000 stills and an amazing music track from Bitter:Sweet, Matt Hodgson (Director/Writer) and Matthew Williams (Director of Photography) were looking at the Post Production phase of Lagoon Amusement Park’s 2010 campaign in a whole new way. “It was such a weird time for us,” Hodgson recalls. “Normally by the time [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=collectiv.wordpress.com&amp;blog=7940673&amp;post=631&amp;subd=collectiv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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